How to start your business as an entrepreneur

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Being your own boss, calling all the shots, hustling to hit your goals — for many people, entrepreneurship is the ultimate career goal.

But as awesome as running your own business sounds, it’s also incredibly difficult.

How difficult? 90% of startups fail.

Entrepreneurs have experience in more day-to-day stress. After all, when you’re responsible for the bottom line, every setback falls on you personally.

Here’s the good news: Starting a company can be one of the most rewarding, exhilarating, and interesting opportunities you’ll ever get. If you’re aware of the risks and you’re still dead-set on being an entrepreneur, use the strategies and advice in this guide.

  1. Identify profitable startup ideas.
  2. Identify and focus on a growing category (or categories).
  3. Fill an underserved demand.
  4. Make something better (or cheaper) than what’s out there.
  5. Validate your startup idea with buyer persona research.
  6. Start with a minimum viable product (MVP).
  7. Create a business plan.
  8. Continue to iterate based on feedback.
  9. Find a co-founder.

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